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BI-LO Builds Consumer Savings Portfolio With New Relief At The Pump
Date: February 03, 2010
Company Launches fuelperks!® Money-Saving Fuel Rewards Program For Charlotte Area Shoppers Through The New My BI-LO BONUSCARD®
CHARLOTTE, N.C. — BI-LO today announces the launch of a new and exclusive consumer program called fuelperks!® that will enable Charlotte-area residents to save money on gas only at BI-LO by doing something they normally do – buy groceries. Now, every time BI-LO customers make a purchase with their new My BI-LO BONUSCARD® they not only save money on their grocery bill, but they earn discounts to be used at the pump.
BI-LO’s exclusive fuelperks!® Program represents a simple, completely new way of saving money on gas in the area, and it’s just the latest in an array of BI-LO efforts to help consumers save without sacrificing things that are important to them.
“fuelperks!® is a valuable addition to our ongoing efforts to help Charlotte customers save money with their new My BI-LO BONUSCARD®,” said Michael Byars, President and CEO of BI-LO. “Our customers can continue to rely on BI-LO for every day grocery savings but now there’s the added bonus of saving on gas as well. This is yet another way the My BI-LO BONUSCARD® demonstrates that no store saves you more.”
BI-LO’s savings portfolio
The fuelperks!® Program is a new tool in the company’s growing arsenal of savings programs focused on saving consumer dollars at BI-LO. Other ways to save at BI-LO include:
• My BI-LO BONUSCARD® Deals
• Price Lock
• Super BOGO’s
• $4 generic prescription program with no enrollment fee
• Double manufacturers’ coupons
• SENIOR BONUS® day
• My BI-LO.com
• Meal Deals
• Southern Home, Clear Value and Top Care private label products
How fuelperks!® works
For every $50 a shopper spends at BI-LO, they receive a five cent per gallon reward applied to their new My BI-LO BONUSCARD® that is used at the pump to roll down the price of gas. The $50 threshold can be achieved through multiple visits to BI-LO and it is all tracked automatically – and immediately in “real time” – through the new My BI-LO BONUSCARD®.
There is no limit to the amount of fuelperks!® Rewards a customer can earn. So, if a customer spends $200 over the course of several weeks or in a single visit, they accumulate a 20 cent per gallon reward. For example, with the current gas price at $2.65 per gallon, a fuelperks!® redeeming customer would save $4.00 on 20 gallons of gas, paying just $2.45 per gallon. Customers are able to redeem their fuelperks!® Rewards by swiping their full-size My BI-LO BONUSCARD® in the card reader at the participating gas station. The price per gallon on all grades of gas will automatically roll down the amount of fuelperks!® Rewards earned and the customer can pump up to 20 gallons of gasoline per visit. All Charlotte area BI-LO stores will participate in the program.
BI-LO is working with Excentus Corporation, the provider of fuelperks!®, to launch the program. According to Excentus officials, BI-LO will be the only grocery store chain in the area to offer the fuelperks!® Program. Through Excentus, BI-LO is working with BP to provide gas stations within close proximity to BI-LO stores. BI-LO officials said that the ability to provide redemption sites close to BI-LO stores and their reputation for good customer service were deciding factors in the selection. A list of participating BP sites can be found in stores or online.
BI-LO customers will need the new My BI-LO BONUSCARD® to redeem fuelperks!® Rewards. Converting to the new card is free and easy, requiring a quick stop at a BI-LO store to have customer’s old card scanned; all existing data will be retained with the new card. It will also be simple for shoppers new to BI-LO to get their My BI-LO BONUSCARD®. All BI-LO shoppers will continue to enjoy BONUSCARD® Deal savings with their new My BI-LO BONUSCARD® and will be able to take advantage of other popular BI-LO savings programs – all with the added bonus of gas savings.
“BI-LO has made great strides creating and implementing opportunities for consumers to save,” said Bill Nasshan, Senior Vice President of Merchandising and Marketing at BI-LO. “We’re excited that fuelperks!® and the myriad of other BONUSCARD® savings programs guarantee our customers of savings without sacrifice.”
For more information about fuelperks!®, including participating gas stations, please visit www.bi-lo.com/fuelperks.
ABOUT BI-LO
ABOUT EXCENTUS
Excentus Corporation is the provider of the fuelperks!® Rewards Program – a retail marketing coalition in the United States utilizing fuel as the ultimate consumer reward. Headquartered in Irving, Texas, Excentus Corp. was founded in 1996. It is a privately held company with over 150 customers in the U.S. and Canada. For more information, email marketing@excentus.com, or visit www.excentus.com.
Media Contact:
Amanda Larsen
Erwin-Penland
(864) 672-2810
amanda.larsen@erwinpenland.com
