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BI-LO Helps Secure Consumer Savings With Launch of "PRICE LOCK" Program

Date: February 03, 2010

Company Launches Additional Program as Part of Ongoing Efforts to Help Consumers Save at BI-LO

GREENVILLE, S.C. — BI-LO today announces the launch of a consumer savings program, Price Lock, that locks in savings on thousands of products store-wide at a set price for an eight week period with the use of their My BI-LO BONUSCARD®.  The program gives consumers the flexibility to shop when it's most convenient for them.

 

“We work to deliver real savings and real fresh goods along with a dedication to our customers that extends beyond the expected promotional pricing.  Our customers shop with the peace of mind that they’ve gotten the best value for their families only at BI-LO,” said Michael Byars, President & CEO of BI-LO.  “Price Lock is both a valuable addition and another example of our ongoing efforts to help our customers save without sacrificing things that are important to them by using their My BI-LO BONUSCARD®.”

 

BI-LO’s consumer savings portfolio

Price Lock is the latest tool in the company’s growing arsenal of savings programs focused on saving consumers money at BI-LO with their My BI-LO BONUSCARD®.  It gives you all the following savings benefits:
• fuelperks!® gas savings program
• My BI-LO BONUSCARD® Deals
• Super BOGO’s
• $4 generic prescription program with no enrollment fee
• Double manufacturers’ coupons
• SENIOR BONUS® day
• My BI-LO.com
• Meal Deals
• Southern Home, Clear Value and Top Care private label products

 

“Price Lock continues the momentum we’re gaining in creating opportunities for consumers to save at BI-LO,” said Bill Nasshan, Senior Vice President of Merchandising and Marketing at BI-LO.  “We’re excited that Price Lock and all of our associated BONUSCARD® programs will only assure our shoppers that no store saves them more.”

For more information about savings opportunities at BI-LO or to sign up for the BI-LO SUPERSAVER Twitter, FriendFeed, Facebook or MySpace feeds, visit www.bi-lo.com.

ABOUT BI-LO

BI-LO, headquartered in Mauldin, South Carolina, operates 207 supermarkets in South Carolina, North Carolina, Georgia and Tennessee and employs approximately 15,100 people. The company sponsors the annual BI-LO Charity Classic golf tournament each June. The BI-LO Charity Classic has raised more than $48 million in the past 26 years, with grant funding focused on children’s charities, hunger relief and education.

Media Contact:
Amanda Larsen
Erwin-Penland
(864) 672-2810
amanda.larsen@erwinpenland.com